Logistics & Strategy
The Bathtub Paradox
Why the world's largest delivery giant is intentionally sabotaging its own shipping volume to save its future.
Aman TiwariJan 29, 20264 min0 sources
In the logistics world, the law of gravity is simple: more packages equals more power. For a decade, UPS chased volume at any cost, turning their brown trucks into a mobile extension of the Amazon warehouse. But this week, a massive anomaly surfaced. UPS reported a volume drop that would normally signal a corporate death spiral: a 10.8% collapse in daily shipments.